1. Home
  2. Vol 2, No 9 (2024)
  3. Azzura

Konstruksi Politik Identitas Dalam Kampanye Politik Melalui Media Sosial Ganjar Pranowo dan Mahfud MD Menjelang Pemilihan Presiden Tahun 2024

Author


Davena Rasyafa Azzura(1Mail),
(1) Universitas Padjajaran, Jatinangor, Indonesia.,

Mail Corresponding Author
Article Analytic
  [File Size: 277KB]  Language: en
Available online: 2024-10-06  |  Published : 2024-10-06
Copyright (c) 2024 Davena Rasyafa Azzura
Article can trace at:

Article Metrics

Abstract Views: 149 times PDF Downloaded: 381 times

Abstract


The purpose of this research is to see the construction of identity politics in the political campaign of Ganjar Pranowo and Mahfud MD ahead of the 2024 Presidential Election through social media. By using the theory of Primordialism, Constructivism, and Instrumentalism from Pierre Van Den Bergh. This research analyzes how political identity is built and used to attract mass support. Campaigns through social media such as TikTok, Instagram, and Youtube show direct interaction with the public, which allows the formation of identity politics based on religion, ethnicity, and political vision and mission. The results show that social media is an effective campaign tool in building identity politics and bringing candidates closer to voters.


Keywords


Identity Politics, Political Campaigns, Social Media.

References


Al-Farisi, L. S. (2020). Politik identitas: ancaman terhadap persatuan dan kesatuan bangsa dalam negara pancasila. Aspirasi, 10(2), 77-90.

Ardha, B. (2014). Social Media sebagai media kampanye partai politik 2014 di Indonesia. Jurnal Visi Komunikasi, 13(1), 105-120.

Ardipandanto, A. (2023, Maret). UPAYA MENCEGAH PENYALAHGUNAAN POLITIK IDENTITAS PADA PEMILU 2024, Vol. XV, No. 6/II, 2. Retrieved September 19, 2024, from https://berkas.dpr.go.id/pusaka/files/info_singkat/Info%20Singkat-XV-6-II-P3DI-Maret-2023-203.pdf

Fitriani, Y. (2021). Pemanfaatan media sosial sebagai media penyajian konten edukasi atau pembelajaran digital. JISAMAR (Journal of Information System, Applied, Management, Accounting and Research), 5(4), 1006-1013.

Kurniawan, R. C. (2009). Kampanye Politik: Idealitas dan Tantangan. Jurnal Ilmu Sosial Dan Ilmu Politik, 12(3), 307-325.

Mardalis. 1999. Metode Penelitian Suatu Pendekatan Proposal. Jakarta: Bumi Aksara

Nugrahani, F., & Hum, M. (2014). Metode penelitian kualitatif. Solo: Cakra Books, 1(1), 3-4.

Sari, A. C., Hartina, R., Awalia, R., Irianti, H., & Ainun, N. (2018). Komunikasi dan media sosial. Jurnal The Messenger, 3(2), 69.

Sari, E. (2016). Kebangkitan Politik Identitas Islam Pada Arena Pemilihan Gubernur Jakarta. Kritis: Jurnal Ilmu Sosial Dan Ilmu Politik Universitas Hasanuddin, 2 (2), 145156.


Refbacks

  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.