Author
Arel Saputra Setyawan(1
), Mega Dewi Ambarwati(2),
(1) Fakultas Hukum, Universitas 17 Agustus 1945 Surabaya, Indonesia,,
(2) ,
Corresponding Author
| Article Analytic |
Available online: 2025-01-09 | Published : 2025-01-09
Copyright (c) 2025 Arel Saputra Setyawan, Mega Dewi Ambarwati
Article can trace at:
Article Metrics
Abstract Views: 65 times
PDF Downloaded: 81 times
Abstract
Companies compete to win customers and achieve competitive advantage. In addition, they also compete to win prospective employees who are competent in their fields. The recruitment process is an important step for companies in attracting prospective employees. Employer branding and corporate reputation are strategies used to introduce organizational values and form a positive image of the company in the community so that it can attract job applicants to join the company. This study uses a descriptive research type with a qualitative research method approach. The results of the study show that the implementation of employer branding and corporate reputation strategies has succeeded in attracting job applicants to join the company.
Keywords
References
Barber, A. E. (1998). Recruiting employees Thousand Oaks. CA: Sage Publications.
Ahmad, N. A., & Daud, S. (2016). Engaging people with employer branding. Procedia Economics and Finance, 35, 690698.
Ferizal, I. (2016). Journey to be Employer of Choice. Gramedia Pustaka Utama.
Dawn, S. K., & Biswas, S. (2010). Employer branding: A new strategic dimension of Indian corporations.
Gatewood, R. D., Gowan, M. A., & Lautenschlager, G. J. (1993). Corporate image, recruitment image and initial job choice decisions. Academy of Management Journal, 36(2), 414427
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
