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Analisis Pengaruh Akad Salam (Pre-Order) dan Akad Wakalah (Cash On Delivery) Pada Marketplace Terhadap Perilaku Konsumen

Author


Efrizal Novianto(1Mail), Kartawan K(2), Mulia Amirullah(3),
(1) STEI Ar-Risalah Ciamis, Indonesia, Indonesia
(2) STEI Ar-Risalah Ciamis, Indonesia,
(3) STEI Ar-Risalah Ciamis, Indonesia,

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Available online: 2023-08-08  |  Published : 2023-08-08
Copyright (c) 2023 Efrizal Novianto, Kartawan K, Mulia Amirullah
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Abstract


This study aims to determine the analysis of the effect of Salam (Pre-Order) and Wakalah (Cash On Delivery) contracts on consumer behavior. This is interesting to be researched and studied more deeply about what are the reasons consumers buy a product on the marketplace. And the features available on the marketplace that aim to make it easier for people to buy a product. This research was conducted using a survey method by distributing questionnaires to the community of Kertasari sub-district, Ciamis district, Ciamis district, West Java. And analysis with multiple linear regression. This model emphasizes the influence of Salam (Pre-Order) and Wakalah (Cash On Delivery) contracts on consumer behavior whose analysis results are processed with IBM SPSS 25.0. The results showed that partially the Salam (Pre-Order) contract had an insignificant but insignificant effect on Consumer Behavior, the Wakalah (Cash On Delivery) contract had a significant effect on Consumer Behavior and simultaneously the Salam (Pre-Order) and Wakalah (Cash On Delivery) contract. ) has a significant effect on consumer behavior.


Keywords


Salam Contract, Wakalah Contract, Consumer behavior.

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